Measurable pricing experiments
Plan every price move—and the way back.
Coordinate objectives, product scope, approvals, schedules, live monitoring and a frozen baseline in one governed campaign workflow.
A campaign is more than a discount window.✓Plan✓Approve03Execute04Restore05Learn
WindowOct 11–15
ObjectiveClear seasonal stock
Exit modeRestore baseline
Campaigns need a complete lifecycle
A calendar date cannot explain whether a pricing campaign worked.
Reevals connects the commercial objective, price decision, execution window and descriptive outcome context.
Product scope drifts
Eligibility and exclusions change while the campaign plan lives in a separate sheet.
Rules collide at launch
Campaign pricing, repricing and margin controls need explicit conflict resolution.
The baseline disappears
Without a frozen pre-campaign state, rollback and comparison become unreliable.
One calendar, complete campaign states
See the window, objective, product count and exit mode together.
Select a campaign to inspect its operational state. Multi-day campaigns remain one lifecycle object instead of a collection of unrelated calendar entries.
Pricing campaign calendar_11e_campaign_calendar.html.twig · _campaign-calendar.scss · campaign-calendar.js
Pricing campaigns
Plan the move—and the way back.
Campaign windows, objectives, approval state and frozen baselines stay visible in one lightweight calendar.
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Conflict resolution before launch
Temporary pricing cannot quietly fight the normal strategy.
Campaign priority, approved price range and margin rules are resolved before activation. The product preview shows what will be controlled, blocked or left unchanged.
- Preview eligible and excluded products
- See normal-strategy conflicts before scheduling
- Keep blocking guardrails active during the campaign
campaign / preflightEligible product scope1,240 / 1,312 products
ReadyMissing margin evidence28 products require review
HeldActive strategy conflict44 products use campaign priority
ResolvedFrozen baseline1,240 approved prices saved
SavedThe way back is designed up front
Rollback is a controlled action, not a cleanup task.
The exit mode is approved with the campaign: restore the frozen baseline, keep an approved campaign price or hand the product back to its normal strategy.
- Baseline captured before the first publication
- Exit runs only at the configured boundary
- Failed restorations remain visible and retryable
Exit plan · Flash saleOct 15 · 23:59
Rollback readyStop campaign priorityNo new temporary recommendations
ScheduledRestore approved baseline1,240 products in scope
PreparedReturn to normal strategyRe-evaluate with current market context
NextCampaigns beyond a blanket discount
Coordinate the objective, not only the date.
Clearance, competitive windows, launches and margin defence can share the same lifecycle without sharing the same strategy.
Campaign calendar
See draft, review, scheduled, active and completed campaigns in one operational calendar.
LifecycleDynamic product scope
Preview eligible products, target groups, exclusions and conflicts before activation.
PreviewedFrozen baseline and rollback
Restore the approved pre-campaign state automatically at the configured exit.
ReversibleOutcome context
Connect GA4 funnel context and sales-feed measures without silently combining sources.
DescriptiveMeasure without manufacturing certainty
Evaluate the evidence without overstating causality.
Before, during and after comparisons are clearly descriptive, with GA4 and sales-feed measures kept separate.
- 01No guaranteed uplift claim
- 02No silently combined demand sources
- 03No campaign without an exit plan
Questions before implementation
The practical questions teams ask first.
The useful answer depends on your catalogue, sources, constraints and ownership. These are the boundaries we establish before automation.
Yes. A frozen baseline and configured exit mode can restore the approved pre-campaign price after the campaign window.
Campaign priority and versioned rules make temporary overrides explicit, while margin and data-quality guardrails remain enforceable.
Both can provide outcome context, but their source and meaning remain labeled and the measures are not silently combined.
No. Reevals presents descriptive comparisons and reliability context rather than claiming that a price change alone caused the outcome.
Continue the decision loop
Connect the next capability when the workflow needs it.
Pricing campaigns
Bring one real decision—not a perfect data set.
We will map the evidence, constraints, ownership and technical boundary required for a useful first workflow.